This is my absolute FAVORITE new lip butter! I have been reading about this product for a while on Sephora.com ($12) and have been meaning to give it a try....and I LOVE IT! It gives your lips a nice natural tint (I'm fairly fair so I purchased the pomegranate/grenade and it's the perfect shade) and is super moisturizing. A little goes a long way and it goes on smooth, which is great because I hate sticky lip creams. I give this stuff two thumbs up!